In this marketing article I discuss the most important element of marketing – turning features into powerful benefits. If you want to increase sales, you must focus on the benefits of your product or service, not the features.

So what is a benefit compared to a feature?

A benefit explains how a product or service will help a person. If I buy this product, how will it make my life better? Will it save me money? Will it make me feel better about myself?

Would you like me to give you a formula for…success? It’s quite simple, really. Double your rate of failure… You’re thinking of failure as the enemy of success. But it isn’t at all…You can be discouraged by failure – or you can learn from it. So go ahead and make mistakes. Make all you can. Because, remember that’s where you’ll find success. On the far side of failure.

Clients are the most precious assets for a business. Without clients, there can be no business.

If you haven’t heard the word ‘niche’ being batted around by Internet Marketers then you haven’t been listening. Finding a niche has become the antidote to competing in overly saturated online markets.